We make sure design, tech and business goals are aligned
Strategy as process
We identify and accelerate new business opportunities by combining business development, technology, creative concepts and design.
We explore opportunities for new concepts and services, through which our clients are able to engage with their customers. Sometimes, such new services evolve around current assets that we develop further into independent concepts. Other times, we’re able to identify unmet customer needs that can be the basis for innovating completely new offerings.
Proof-of-concept is a way to pressure-test the product. A technical specification, along with an initial estimate, secures the product’s feasibility and long-term stability. New products or services, aiming at introducing new consumer behaviours, depend on a “must have” user experience. We address this through visual mockups. Depending on sensitivity or confidentiality, these mockups can be tested on a smaller group of people.
A business case is developed to verify the viability of the proposed business concept. Its potential has to be thoroughly assessed and we do that by looking closely at selected markets, competitive landscape, target groups and targeted market share. If the potential is satisfactory, we look at how to capture it by defining a go-to-market strategy, pricing models, sales estimates and cost structures (PnL). Lastly, we include a plan for developing the service itself, the organisation around it and the upfront investments required.
Our business models assume funding throughout the initial product development phase and for 12 months post launch. When external funding is relevant, we help introduce potential funding options such as external venture capital, corporate venture capital, family offices and angel investors. We also advise on desired operational models (fully owned, stand-alone or partnerships/joint ventures).
An investment proposal is literally a summary of all of the above. It serves as the final delivery and includes everything a CEO or a board needs in order to understand the proposed business concept, both emotionally and rationally, and to ultimately base their decision upon this.