We make sure design, tech and business goals are aligned
Strategy as process
How many times have you experienced troublesome interaction with a large company? We all have, right? And you know how that affects your loyalty. As design thinkers, we’re experts in understanding the customers’ actual needs and creating frictionless customer journeys. A 5 meter long service blueprint on the wall isn’t enough, though. Our agile teams help our clients transform great ideas into thriving services.
Given today’s change of pace, it’s challenging to see far into the future. Nevertheless, it’s essential to establish an overarching vision for the experiences we aim to deliver to the users. And to support that with a roadmap – taking into account dependencies in terms of business goals, organisational development, technical development, etc. With that in place, we follow a structured, but agile process to continuously evaluate and adapt the roadmap.
Service design is embedded in everything we do – practised not only by designers, but also business advisors, managers, process leads and developers. Fuelled by the same mindset, we turn human-centred insights into actions, collaborating across disciplines to create world-class customer experiences.
New, disruptive companies enter the market at an increasing speed. Therefore, a traditional strategy quickly loses its relevance. To counter this, we introduce a continuous strategy process. Throughout the year, we run a set of engaging activities – be it Ideathons, Hackathons, and portfolio prioritisation sessions. The process is set, but the content is constantly adapted to external and internal factors. As a bonus, our experience shows this to be a great way to involve and motivate people across teams.
Business viability is essential to our clients. So, we help them anticipate the value of new concepts, products and services by employing financial models to estimate market potential, growth rates and cash flows. Also, we’re not only relying on assumptions and historical data, we incorporate customer desirability test data too. Our financial models are adjusted as we run new tests and learn more - and we can play with the numbers to observe the outcome in different scenarios. Basically, we start with real world complexity, run our smooth calculations and estimates - and provide our clients with the essential numbers and graphs to see the whole picture. Helpful, right?