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Digital products and services

We know you’re busy. Tired of wasting time online trying to get things done – buying a product, booking a trip, or simply looking for relevant information? We live and breathe for crafting user experiences that remove friction in people’s everyday lives. Then adding a dash of unexpected awesomeness on the way. Our teams do everything from product strategy, service design, product vision and prototypes – through launching an initial version that can be scaled and developed to perfection.

Two people working at Making Waves office discussing something on a computer screen.


Yep, we still do websites. In today’s increasingly complex world, they’re typically only a part of the ecosystem, but it’s often the first touchpoint between a customer and a service provider. To be honest, anyone can create a website today. But the challenges we meet in larger companies are typically related to divergent agendas between organisational silos, complex information architecture, inconsistent design systems, lack of resources to create and maintain content, and a constant fight between the business side and IT. Sounds familiar? We got you covered, we’ve done this before.

Transaction services

In most cases, a user wants to complete a task online, and a service provider is aiming for that conversion. It can be buying clothes, booking a hotel room, signing up for a subscription or submitting a form. They’re all high-value transactions for both sides. Hence, the process must be completely friction free, secure, fast and the system must be capable of handling large variations in volume over time. Not only that, but the transaction is typically only one step in a complex customer journey, including logistics, communication, and billing. Very hard to do well, but that’s why we love it.

Mobile apps

There was a time when everyone said “I need an app”. Some still do, but most apps are now part of a comprehensive ecosystem of touchpoints that seamlessly connect consumers with service providers. What’s an “app” anyway? All the web based interfaces we create work just as well on a mobile device, and technologies like React, Angular, Vue and Firebase blur the difference between web based solutions and native apps. Our experts cover all bases and leave religion out of the equation when selecting the platform that’s right for you. We’re only obsessed with delivering awesome experiences – on the device you’re probably holding in your hand right now.

Chat & voice bots

Who said “I need a bot”? Chances are you actually do, but we’ll start by helping you verify user needs, business benefits, and technical feasibility. Then we’ll guide you through the jungle of options you’ll be hammered with. Use a prebuilt assistant or create your own platform so you own the IP yourself? Expose it through Messenger, in an app, on your website or all of the above? How much work will go into building those dialogue trees? And how intelligent will an assistant really be? There isn’t a single answer to all this, but it helps to have been through it before. We have.

Experience strategy

We make sure design, tech and business goals are aligned

Experience vision
Service design
Strategy as process
Financial modelling

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Digital products and services

We create user-centric digital services that make life easier

Transaction services
Mobile apps
Chat & voice bots

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Digital service platforms

A digital service platform allows us to operate agile, capitalising on ever-growing data volumes

Evolving architectures
Intelligent engines
Data and connectivity
Platform engineering
People and processes

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Engagement and optimisation

We optimise content-driven products that support personalisation and measurable business outcomes

Content strategy, IA & SEO
Localised content
Analytics & user testing
CRO & personalisation

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New revenue streams

We identify and accelerate new business opportunities

Business prototyping
Visual proof-of-concepts
Business case
Topline development maps
Funding models
Investment proposals

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