Each year Save the Children Norway spends over 2000 hours processing paper-based registration forms from new givers recruited on the street. This represents time and resources that could be better spent on helping the world’s children. Unfortunately, the paper-based registration process is not just time-consuming, it’s also prone to errors. The result of these inefficiencies is a loss of 1000 potential new givers annually, and subsequently a significant revenue loss for the organization.
Recognizing the need to transform this process, Save the Children and Making Waves reimagined the registration process around a digital iPad-based platform built from the ground up to automate tedious tasks, reduce errors, and solve the problems faced by recruiters, new givers, and admin staff. The new Giver Registration App is a fail-safe, secure, and portable system that assists recruiters in the sales process and actively reduces error rates. For new givers, the app provides a new signup experience that is quicker and easier to complete. For Save the Children management the platform provides a means of recording and analyzing sales performance in order to generate the insights needed to make continuous improvements.
Klaus Damlien Head of marketing and digital channels
"The two thousand hours we used to spend annually processing paperwork has dropped to 130 hours"
Applying a lean, user-centered approach, Making Waves was able to rapidly prototype, test and iterate on possible solutions. The development team closely involved stakeholders in design workshops and regularly tested recruitment scenarios on the street. The result of this design-thinking process was a simple, easy to use solution that proved to solve some of the most challenging bottlenecks that Save the Children had in their workflow.
By moving away from a paper-based registration process to a digital platform, an annual 2000 hours of administration tasks have been cut to 130 hours annually. The loss-rate of new givers has been reduced from 1000 annually to practically zero. And the organization now receives a new giver’s first payment 50% sooner. The new platform has enabled Save the Children to optimize their time and resources to be better spent where it matters most: generating even more funding for the projects supporting children around the world.
A 94% reduction
in administrative processing time.