NGO Business Innovation

Humanium

Humanium is a new metal made of destructed illegal firearms and available for commercial production.  The Humanium Initiative is world’s first supply chain distributing metal from destructed firearms. It is sanctioned and implemented in full cooperation with governments and local authorities.

Challenge

There are hundreds of millions illegal firearms in the world. As a result, someone is shot every minute. Armed violence is a global epidemic that hits developing countries especially hard. The global cost of insecurity generated by armed violence is estimated at $400 billion annually, and it could decrease the GDP growth of an average economy by at least two per cent per year.

IM is a Swedish development organisation with over 50 years of experience from regions where illegal firearms stands in the way of aid, development and progress. To make sure more firearms are sized and destroyed, as well as mobilising the necessary resources to help victimsof armed violence, new approaches are needed.

Our approach

The old website was organised around companies and divisions. The new website by solution areas and customer journeys. Visitors can read about a particular product, view current offers as well as view articles focusing on industry trends and innovation within that particular solution area. Each kind of content is relevant at different moments in the customer's journey towards a purchasing decision. Dimensioning tools such as calculators and estimators have also been developed. These bring the customer into the sales process in an engaging way and help build positive sales relationships by solving problems at an early stage. 

Cannes Lions Innovation Jury President Susan Lyne BBG Ventures

"We believed [Humanium] showed innovation at every stage, from concept to procurement to the supply chain to the business model to the partnerships."

Deliverables

The Humanium Metal initiative is based on maintaining a close transparent involvement and cooperation with public authorities and local organisations.

The metal comes from seized firearms, controlled by relevant public authorities and cleared for destruction by local legal representatives.

As of March 2017, production has been initiated in Guatemala and El Salvador in cooperation with local governments and authorities. Negotiations are underway in additional Latin American countries. 

Technical specification of metal can be provided for each single batch of melted firearms, in accordance with the documentation handed out by the industrial melting plant.

The estimated yearly out is 50 metric ton of Humanium Metal.

Endorsement has been received by Dalai Lama, Desmond Tutu, Hans Blix and other world leaders. 

Results

As of March 2017, production has been initiated in Guatemala and El Salvador in cooperation with local governments and authorities. Negotiations are underway in additional Latin American countries. 

Endorsement has been received by Dalai Lama, Desmond Tutu, Hans Blix and other world leaders.

Humanium Metal is a registered trademark and is produced under the control of relevant public authorities and cleared for destruction by competent legal representatives and have been destroyed in accordance with national legislation. All Humanium Metal production is guided by principles as formulated by the World Fair Trade Organisation. 

The first weapons destruction program dedicated to Humanium was held in November 2016 in El Salvador, in close cooperation with the El Salvadorian authorities. The Humanium Initiative will be producing in El Salvador, Guatemala, Honduras and Colombia during 2017. The estimated yearly output is 50 metric ton of Humanium metal.

Leading Swedish brands have entered a partnership in a commitment to using Humanium Metal in their future production.  The initiative has won numerous prestigious awards such as the Innovation Grand Prix at Cannes Lions Festival of Creativity as well as a yellow pencil at D&AD.

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Do you have questions regarding this case?

Jonas Acking

for Business

+46 705 494 444
es.skrowtaerg@gnikca.sanoj