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Strategy as process
“Useful for everybody who wants to stay injury-free.”
It’s been proved, by numerous scientific studies, that more than 50%(!) of the risk of injuries can be reduced by structured warm-up exercises. Skadefri.no was brought into this world to provide the most effective and evidence-based injury prevention program for 50 different sports.
This project was a close collaboration with the sports injury researchers at the Oslo Sports Trauma Research Centre (OSTRC). They provided all the content, including shooting all of the sports-specific videos needed for the exercise programs. They also took a active part in the design process to prioritise key messages. The web application, stretching its legs for the first time in 2016, was built on Episerver CMS and delivered by our office in Krakow.
Along with short descriptions, every exercise is presented through video - all to make sure nothing gets pulled, turned or twisted in the wrong way. If the harm is already done, fear not, you’re not going on the landfill of athletes just yet, because you can also learn how to treat injuries and what rehab gets you back in training. In addition, we created a Skadefri mobile app as the Norwegian twin brother of the IOC’s Get Set app, which, just like its sibling, speaks 7 languages.
The Skadefri.no website rose to stardom in 2017, with approximately 150.000 visitors. The flexible content management platform has let OSTRC be the wizard creating hundreds of new exercise videos for sports specific injury prevention and cross-publish them to skadefri.no, as well as the Skadefri and IOC Get Set mobile apps. The plans for spreading the word involve the national sports federations, role models/star athletes, and social media activities, and are set out to make the sports community aware of Skadefri and adopt injury prevention to the playing field.
Strategy as process
Chat & voice bots