Job Technology

Web Analyst

The web analyst will lead efforts to track, analyze, and report on website visitor behavior for our clients, with a focus on improving conversion rates and supporting our clients with their data-related business needs.

Responsibilities 

  • Scoping, managing, and implementing tracking for advanced Google Analytics & Google Tag Manager implementations.
  • Devise and recommend web analytics strategies and tools to help clients get the most out of their websites.
  • Analyze clickstream and qualitative data to uncover actionable insights and improvements to client websites.
  • Driving the core analytics strategy of the agency.
  • Participate in RFPs and help with new business proposals.
  • Suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to site experience.

 Typical Deliverables

  • Monthly or quarterly analytics reports (excel, analytics, survey tools).
  • Lead development of senior management dashboards.
  • Website behavior and customer experience analysis.
  • Coordinating tags, tracking parameter implementations.
  • Lead creation and completion of Multivariate and A/B testing documents (from hypothesis creation to influencing creatives to identifying success metrics) and post-test analysis.
  • Documentation relating to existing processes and suggestion / presentations for improving those processes.
  • Effective and persuasive presentations (verbal and written) for project teams and clients.

 Knowledge / Background / Experience

  • At least three to four years of working with standard clickstream analysis tools: Google Analytics, Omniture, or similar tools.
  • Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research.
  • Strong ability to translate complex data into easy-to-understand insights.
  • Strong ability to tell stories with data.
  • Client-facing experience.
  • Mid-level expertise in the SEM (Search Engine Marketing) / PPC (Pay Per Click) and SEO (Search Engine Optimization) strategies and a minimum one year experience measure success of SEM/PPC and SEO campaigns / efforts.
  • Excellent communication skills and ability to interact with all levels of end users and technical resources.
  • Exposure to project management skills, business process redesign principles, tools and techniques a plus.
  • Experience with business intelligence tools a plus.

 Technical / Functional Skills

  • Must have an expert-level understanding of Google Analytics and Google Tag Manager (enhanced eCommerce implementations, custom variables, custom segments, etc.).
  • Expert-level understanding of A/B testing and experience with Optimizely or another similar A/B testing tool.
  • Familiarity with funnel and user analysis tools like Mixpanel, Kissmetrics, or Amplitude.
  • Experience with heat map, surveys, and other CRO tools (Qualaroo, Hotjar, Crazy Egg).
  • Very strong Excel skills.
  • Strong grasp of HTML.
  • Working knowledge of JavaScript is a bonus.

 

Job Type: Full-time

 

Do you have any questions about this position?

Erin Wilband

for Recruiting

+1 773 383 7027
moc.sevawgnikam@dnabliw.nire